Pamphlet Design
Pamphlet Design
WondAR is an interactive mobile app designed to engage children (ages 6-12) in learning through Augmented Reality (AR). The app combines immersive storytelling with gamified learning experiences, allowing children to explore topics like science, history, and art through 3D visualizations and interactive elements. WondAR fosters curiosity, creativity, and critical thinking by making education fun and hands-on. With child-friendly navigation, customizable avatars, and educational mini-games, WondAR offers a safe, entertaining, and educational AR environment for young learners.
My Role: Graphic Designer
Media : Print Media
Industry: Social Awareness
The Solution
To ensure clarity and impact, I presented four design options to the client, maintaining a transparent design process. Each version focused on clear typography, culturally relevant visuals, and an intuitive information hierarchy. After finalizing the preferred design, I also submitted a video walkthrough to explain the rationale and ensure ease of use. The final pamphlet effectively balanced aesthetic appeal with functional messaging, making it a vital tool in spreading awareness and providing accessible information.
Key Learnings
Cultural Sensitivity is Crucial
Designing for a highly sensitive social issue requires a deep understanding of cultural context, local taboos, and communication barriers.
Visual Design Matters More Than Words
In communities with low literacy rates, iconography, colours, and symbols play a bigger role in conveying messages than text-heavy designs.
Transparency in Design Leads to Better Adoption
Giving multiple design options and involving stakeholders in the process ensured that the final design was well received.
rutuja.kandarkar
© 2025 Rutuja Kandarkar