Posters against Animal Trafficking

Animal Trafficking

Posters against Animal Trafficking

WondAR is an interactive mobile app designed to engage children (ages 6-12) in learning through Augmented Reality (AR). The app combines immersive storytelling with gamified learning experiences, allowing children to explore topics like science, history, and art through 3D visualizations and interactive elements. WondAR fosters curiosity, creativity, and critical thinking by making education fun and hands-on. With child-friendly navigation, customizable avatars, and educational mini-games, WondAR offers a safe, entertaining, and educational AR environment for young learners.

My Role: Communication Designer

Media : Print Media

Industry : Public Sector

The Solution

To address the challenges, I developed a comprehensive advertising campaign that included:

Data-Driven Design: Utilized data provided by lead researchers to create informative and visually compelling posters that resonate with the general public.

Strategic Placement: Ensured the posters were displayed in high-visibility locations such as railway stations, airports, and bus stands to reach a diverse audience.

Clear Call-to-Action: Incorporated explicit instructions encouraging the public to report suspicious activities, thereby fostering community participation in combating wildlife trafficking.

Key Learnings

Effective Communication

Simplifying complex data into easily understandable visuals is crucial for public engagement.

Collaboration

Working alongside government bodies and international organisations enhances the credibility and reach of the campaign.

Continuous Evaluation

Monitoring the campaign's impact is essential for making data-driven adjustments and improving future initiatives.

rutuja.kandarkar